When you’re a business owner, you need to wear several hats at the same time. Aside from taking care of all the facets of your business like hiring and training employees, looking for qualified suppliers and getting ahead of the competition, you also have to make sure to come up with new ways to handle your business’ marketing. Marketing plays a vital role in your business because this can be your leverage in order to entice customers, build a brand and level out the playing field. If you want to make out the most from your marketing efforts, consider using and Facebook at the same time. These tools might be the only thing you’ll need so your business can thrive and succeed!
To save you from any geek speak, is simply the easiest and most convenient online platform to blog any content. When you use for your business’ marketing, you’ll be able to have full control of your website, manage your website from any computer, allow multiple users to manage the website and customize your website design. Facebook, on the other hand, doesn’t need any introduction. It’s one of the largest social networking websites which has 2.23 billion monthly users. If you’re planning to combine these tools for your marketing, consider the following:
1. Understand your target audience: Your offerings should be targeted to a certain group of people. If your products are home decors, your target audience could probably be the head of families or homeowners. If you offer services which aim to help people lose weight, your target audience could include overweight or obese individuals, or those wanting to get fit. Once you have an idea of who your target audience is, take the time to know about them and what they want. All of the content you post on and Facebook should be relatable to them.
Although it can be tempting to use and Facebook solely for selling, don’t do it. A rule of thumb you can follow is to have five non-promotional posts to every one promotional post. This will allow you to gain the trust of the users, rather than annoy them with your “buy now” posts.
Additionally, your content should let your target audience know how their lives can improve once they use your products and services. Make them feel that you’re genuinely concerned about them and that you’re not a business which is only after the profit.
Once you post your content on Facebook, encourage users to share or like it. You can even tell them to tag a friend in the comment section so your post can increase its reach. Doing any of these can expand your reach and visibility. Learn more on how your business can also experience these benefits with Facebook likes and other online activities.
Some businesses have already mastered how they can generate attention and shares on Facebook. Some inject humor with their posts while others look to relate it to the current events.
2. Start with informed guesses for your new social media profile: If you’re creating your Facebook profile for the first time, come up with informed guesses on when could be the best time that your target audience is online. This process is relatively simple – you just think about your target audience, what they do on a daily basis and when they can possibly open their Facebook accounts. Some of the possibilities you can consider are:
If your target audience is students or employees, they’re probably online in the morning or evening during their commute time. Lunchtime also works for these people.
If your target audience is stay-at-home parents, they might have the chance to open their Facebook accounts in the middle of the day when their children are already in school.
If your offerings are intended for other businesses, weekdays during working hours might work best. You can strengthen your hypothesis by looking into the location of your target audience. For instance, if you’re a local business operating in Australia, you should post content when most people in Australia are awake.
3. Set up a posting schedule: Let your guesses be your guide on when you should post on Facebook. Remember that your goal should be to reach your target audience during their most convenient time and not just post content for the sake of posting. If you believe your target audience is active on Facebook during the morning or evening, go ahead and post content during these times. Just make sure that you’re posting consistently so your target audience will have something to look forward to on your page.
In With The New
Starting and running a business are two different things. Starting a business might come off easy especially if you have the financial resources and the know-how about the industry but running a business requires time, determination and time-management. If you want to run your business successfully, start by alleviating your marketing efforts. Learn what is and how this can be integrated with Facebook. As a business owner, it’s essential that you know how to keep up with the times.
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