Creating infographics—graphics that contain a mix of graphs, symbols, illustrations, and text—to post on your website or blog is one of the best ways to drive traffic to it. This is because they are generally considered more attractive than text articles and, as such, are shared more on Facebook and other social media sites (should they make appearances there). And because they get shared more, posting them, therefore, increases the chances that your blog or website will be discovered.
If you want to make your own infographic, there are numerous software or applications you can choose from. Once you have chosen a software to use, follow the steps highlighted below.
1.Think of a topic to work on and determine why it is important that there is an infographic about that subject matter. This step is important for a good reason. Skip it, and one of two things can happen. One, you will eventually get lost in the middle, or Two, you’ll come up with something pointless.
To determine a good topic to work on, you need to ask yourself the following questions:
Alternatively, an article you’ve already written can be a good topic for an infographic.
2. Research, research, research.
Once you have chosen a topic to work on, hit the internet and do your research. To make most of the time spent in research, find everything relevant about your chosen topic—start from the general ideas and findings, then move gradually to the tiniest detail.
– Gain perspective. Look for similar works and determine what makes your work very important. Then explore every idea opposing it. By doing both, you will gain an amazing perspective on your topic, which, in turn will help you create an infographic that has basis in truth.
– Look at the numbers. Numbers and statistics are an important element on infographics because they can be digested easily and hold so much value. They also fascinate and can be represented in a wide variety of visual formats.
– Find a story to tell based on those numbers. This is different from the topic or subject in that it glues the data together. It is the big picture one can make when looking at all the information found and presented. By finding a story to tell out of all the data gathered, the resulting graphic will feel like a book—it will have a beginning and ending.
3. Get visual inspiration. There are so many sources of visual inspiration out there that choosing what works can be confusing. To make the selection process easier for you, here are a few guide questions.
4. Create the infographic. As already mentioned above, there now are numerous tools that can be used to make the infographic. As you create the graphic, choose key points to highlight.
5. You or your colleagues can review this project for consistency. To do this, check if anything is standing out way too much, if there are information that aren’t obvious enough, and if the story smoothly flows from start to end.
6. Add the question / call to action (and credits).
A question / call to action should be there so readers can be made aware of what they must think about or do next. Should they think of more ways to solve a problem? Should they recommend the infographic to a friend? Should they sign up for a newsletter?
Credits are your sources of information. They can be online resources (news sites) or offline resources (books and scientific papers).
After creating the graphic, post it to your site or blog and share the link on all your social media profiles. This should be more than enough to rake in more traffic to your website. However, you can spread the word even further by having the infographic printed as a poster or part of Banner Pens.
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